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Executive Communications: Presenting 101 – Focus on capitalizing on the opportunity not surviving the ordeal
Andy Sommer provides tips and advice to achieve a successful outcome when presenting. View it as an opportunity rather than a hurdle. Concentrate on a few key messages and support them with details. Proper preparation is crucial. Focus on clear, confident delivery, using body language and pauses effectively. Summarize your presentation to reinforce key points for your audience.
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Business Communications: Get on the same page about messaging
Andy Sommer shares how messaging is critical for building awareness and shaping perceptions of a business. It guides employees and influences potential customers, employees, and investors. Consistent messaging helps avoid confusion and ensures everyone understands the business’s goals. Despite its importance, messaging can be overlooked due to its perceived lack of direct revenue generation.
