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Business Communications: Get on the same page about messaging
Andy Sommer shares how messaging is critical for building awareness and shaping perceptions of a business. It guides employees and influences potential customers, employees, and investors. Consistent messaging helps avoid confusion and ensures everyone understands the business’s goals. Despite its importance, messaging can be overlooked due to its perceived lack of direct revenue generation.
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Executive Communications: The rule of three and the grid of nine
Andy Sommer, founder of The Sommer Agency, discusses his experience coaching executives on public speaking and introduces his concept called the ‘grid of nine.’ This method involves conveying three key messages, each with detailed explanations and proof points. He emphasizes the ‘rule of three,’ highlighting its importance in information retention and becoming a specialist in a specific field.
