Capabilities.
What We Do.
Public Relations.
Whether its media relations, running a press office, managing crisis communications, developing a PR strategy or building a PR team/agency network, it’s about having the expertise to call upon to know the right way to do this for your business as well as the relationships and connections to be able to reach your audience.
Executive Communications.
Being able to use your voice to represent the brand and instill trust and confidence in the audience you’re trying to reach is critical to the long-term growth of the business. To build those skills takes media training, messaging, storytelling, presentation training and a strategic spokesperson profiling program that looks at the longer term.
Business Communications.
Enhancing an organization’s culture, building brand advocates internally or externally, and audience engagement is about internal communications, messaging, change management, and customer storytelling from business leaders through to individual teams. Understanding how people receive and react to different types of communication comes from experience.
Strategic Communications.
Identifying where you want to go is only half the battle, figuring out how to get there is the other half, while listening is one of the most crucial tools in a communicator’s armory. Whether it’s launching in a new market where brand awareness is low to zero, planning a successful business exit strategy, reaching new audiences beyond your established presence, or translating complex information into striking messages that appeal to different industry sectors; working with someone who has lived and breathed strategic communications in all of these scenarios puts you a step ahead.
Content Strategy and Development.
From press releases, blogs, bylines, awards submissions, presentations, website content, technical documents, RFPs, storytelling, annual reports to social media posting, every piece of content is a unique opportunity to share the voice of the brand, to shift perception and to change a mindset. It’s about being able to speak in the language of your audience, show an understanding of their challenges and have the humility to venture beyond the bubble of the business to appreciate and acknowledge the situation outside.
Speaker/Moderator.
Events are an essential touchpoint between a business and its customer, prospect, employee, investor, analyst or other audience target. Ensuring they flow, are engaging, informative and leave a positive impression is essential to turning an investment into an outcome. Selecting an MC, moderator or panelist is about finding someone with the authority and authenticity to reach people in a way that appeals to them.
For Design and Creative Services…
Sommer Creative is a specialist creative and design agency. Lena Sommer (founder/director) provides branding & logo, stationery, social media and bespoke creative services.